The impact of fear appeal advertising on disposition formation in HIV/Aids related communication by Terblanche-Smit, Marlize

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The importance of internal image in the total corporate image formation process, with specific reference to Bonnita by Terblanche-Smit, Marlize

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The effect of the level of fear appeal on attitude towards advertising and behavioural intention by De Villiers, Elizabeth Nicolette

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Entrepreneurial strategic thinking in the context of uncertain decision-making environments : a cognitive perspective of opportunity recognition by Ramluckan, Sandheep

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From corporate social responsibility to brand activism and the effect on customer loyalty : a structural equation modelling approach by Welser, Carolin

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Determinants of online food purchase for South African consumers by Engel, Wendy Elaine

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Employer brand positioning to attract and retain talent and build brand coherence : an exploratory study in top global employer brands by Wolfswinkel, Michelle

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The relationship between self-concept, self-efficacy, emotional state, weight perception and food choice : implications for marketers based on a Generation Y sample by Janse van Rensburg, Louise

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