Similar Items: Monthly expenditure category fluctuations and trade-off in South Africa bottom of the pyramid households
- Social responsibility practices by SMEs at the bottom of the pyramid
- The use of mobile phone advertising as an effective medium to reach the South African urban bottom of the pyramid
- Sales management in the bottom of the pyramid (BoP) market using alternative distribution channels
- The effect of mobile marketing on the purchase of staple products: a case of bottom of the pyramid consumers in Khayelitsha
- Discretionary thrift at the bottom of the pyramid
- Cellphone banking at the bottom of the pyramid
Author: Chigada, Joel
- Analysing the Adoption of awesome South Africa mobile travel application as a marketing strategy
- Towards an aligned South African National Cybersecurity Policy Framework
- Digital Divide: Investigating the integration of marketing and ICTs for South African retailers expanding throughout Africa
- Exploring factors influencing Black South African Millennials when considering African Ankara fashion
- Monthly expenditure category fluctuations and trade-off in South Africa bottom of the pyramid households
- Analysing generational transfer of brand loyalty in the dishwashing liquid product category, in the Western Cape Province
Author: Lappeman, James
- English-language advertising effectiveness with illiterate or non-English-speaking consumers in the Western and Eastern Cape townships of South Africa
- Monthly expenditure category fluctuations and trade-off in South Africa bottom of the pyramid households
- The impact of culture on trust and purchase intention in social commerce shopping behaviour
- Intentions to engage in a meat-reduced diet: an application of the integrative model of behavioural prediction