Similar Items: Multiple versus singular presentation of television commercials
- Psychological strategies in managing television commercial efficacy
- Advertising agency diversity and multiculturalism in television commercials
- Development of a scale for measuring television commercial efficacy
- Agricultural price forecasting with multivariate singular spectrum analysis across multiple Indian markets
- Reality blurred? : the ethical challenges and responsibilities presented by reality television
- Challenging Universality: gender portrayals in television commercials in South Africa and Germany