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<title>Channels - Students’ preference and purchasing decision through mobile network advertisements :: FRELIP Discovery
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Students' Preference and Purchasing Decision through Mobile Network Advertisements
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Influence of nutritional facts label on individual purchasing decisions of pre-packaged food Items in Ibadan metropolis, Oyo State, Nigeria
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The Influence of Gambling Advertising on Consumers' Gambling Purchasing Decisions
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Exposure to mass media medicine advertisements and practice of self- medication among Undergraduates of University of Ibadan
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Can Brand Ambassadors Influence Product Loyalty? Perceptions on Globacom Mobile Network Advertisements
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Can brand ambassadors influence product loyalty: perceptions on globacom mobile network advertisements
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EXPERIENCES OF NON-CONSENSUAL SEX AMONG STUDENTS OF THE POLYTECHNIC IBADAN, NIGERIA
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Use of social media by part-time students of the polytechnic Ibadan, Oyo State, Nigeria
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Evaluation of the Extent and Pattern of Use of Herbal Bitters among Students in a Tertiary Institution in Southwestern Nigeria
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Persuasive Strategies in the Language of Insurance Advertising in the Print Media in Nigeria
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Fuel Type Preference in Car Purchases: A Gender based Critical Study
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Determining negativity in selected 2015 presidential election campaigns press advertisements
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Promoting brand loyalty through advertising campaign: qualitative study of Nigerian breweries maltina product
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Stakeholders' perception of fund mobilization in Nigerian public universities
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Mobile banking or m-banking is becoming a prominent feature in banking operations in Nigeria with more and more banks adopting this technology in order to provide the growing population of their customers with fast, accessible, reliable and quality services. The technology of mobile banking has emerged as a possible powerful provider of bundle of banking services. The mobile banking system involves the use of a mobile device (e.g. phone) to pay for goods or services either at the point of sale or conduct of banking transactions anywhere and anytime. The study evaluated the attitude of bank customers towards the adoption of M-banking services and challenges of mobile phone in conducting banking transactions in Nigeria with analytical focus on Enugu State. The survey research approach was adopted and data were collected from 200 respondents that include bank staff and customers of selected banks in Enugu metropolis. The analysis of data was conducted using descriptive statistical technique. The study revealed that the level of adoption of mobile banking in Enugu State is still low among the middle aged respondents compared to the aged. A massive awareness program to publicize the purpose and benefits derivable from the use of mobile banking should be encouraged. This, it is hoped, will boost the level of adoption of mobile banking services because of the convenience and accessibility offered by this banking platform.
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Factors influencing career decision-making of senior secondary school students in Osun State
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Evaluation of the extent and pattern of use of herbal
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Information Structure in Nigerian Pidgin English Print and Electronic Media Advertisements
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Use of mobile phones for academic purposes by law students of Igbinedion University, Okada
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A PRAGMATIC INVESTIGATION OF LANGUAGE USE IN HIV/ AIDS SOCIAL MANAGEMENT ADVERTISEMENTS IN OGUN STATE, NIGERIA
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A PRAGMATIC INVESTIGATION OF LANGUAGE USE IN HIV/AIDS SOCIAL MANAGEMENT ADVERTISEMENTS IN OGUN STATE, NIGERIA
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Performance evaluation of classification algorithms on academic performance of postgraduate students
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A preliminary evaluation of the impact of covid-19 on public transportation in Ibadan metropolis: a case study of Ibadan North local government
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Teaching high school students to use online consumer health resources on mobile phones: outcome of a pilot project in Oyo State, Nigeria
