Similar Items: The organisational requirements for exploring low-income markets
- Competing in low-income markets using dynamic and adaptive market sensing capabilities
- Competing in low-income markets using dynamic and adaptive market sensing capabilities
- Location-based marketing in low-income markets
- The role of ambidextrous leadership and internal and external enablers of ambidextrous innovation
- The prevalence of cost-focused innovation in the development of products for low income markets
- Adaptation of the m-commerce value proposition for low-income markets
Author: Ismail, Tashmia
- The impact of competition policies on broadbased adoption of ICT
- Factors influencing the adoption of mobile banking services at the Bottom of the Pyramid in South Africa
- Cellphone banking adoption and its impact on the transactional behaviour of low income consumers
- Contrasting partnerships within the low income and traditional markets
- Innovation in distribution models at the base of the pyramid
- The propensity to adopt mobile banking among the unbanked at the base of the pyramid in South Africa