Similar Items: Cellphone banking adoption and its impact on the transactional behaviour of low income consumers
- Comparison of factors that inhibit the adoption of cellphone banking between low and high income groups in South Africa
- Cellphone banking adoption and continuance of use in an internet banking context : a study of consumers'cross-channel cognitive evaluations
- Cellphone banking at the bottom of the pyramid
- The propensity to adopt mobile banking among the unbanked at the base of the pyramid in South Africa
- Mobile banking or m-banking is becoming a prominent feature in banking operations in Nigeria with more and more banks adopting this technology in order to provide the growing population of their customers with fast, accessible, reliable and quality services. The technology of mobile banking has emerged as a possible powerful provider of bundle of banking services. The mobile banking system involves the use of a mobile device (e.g. phone) to pay for goods or services either at the point of sale or conduct of banking transactions anywhere and anytime. The study evaluated the attitude of bank customers towards the adoption of M-banking services and challenges of mobile phone in conducting banking transactions in Nigeria with analytical focus on Enugu State. The survey research approach was adopted and data were collected from 200 respondents that include bank staff and customers of selected banks in Enugu metropolis. The analysis of data was conducted using descriptive statistical technique. The study revealed that the level of adoption of mobile banking in Enugu State is still low among the middle aged respondents compared to the aged. A massive awareness program to publicize the purpose and benefits derivable from the use of mobile banking should be encouraged. This, it is hoped, will boost the level of adoption of mobile banking services because of the convenience and accessibility offered by this banking platform.
- Financial inclusion technologies and bank performance: insights from Zimbabwe's banking sector
Author: Ismail, Tashmia
- The impact of competition policies on broadbased adoption of ICT
- Factors influencing the adoption of mobile banking services at the Bottom of the Pyramid in South Africa
- Cellphone banking adoption and its impact on the transactional behaviour of low income consumers
- Contrasting partnerships within the low income and traditional markets
- Innovation in distribution models at the base of the pyramid
- The propensity to adopt mobile banking among the unbanked at the base of the pyramid in South Africa