Similar Items: An experimental investigation of the relative effects of different forms of endorsement on brand trust
- The value of personified celebrity endorsers to brand endorsement and their effect on the brand and the personified celebrity endorser
- Can Brand Ambassadors Influence Product Loyalty? Perceptions on Globacom Mobile Network Advertisements
- Can brand ambassadors influence product loyalty: perceptions on globacom mobile network advertisements
- Perceptions of effectiveness of celebrity endorsed advertisements among Egyptian consumers
- The influence of brand heritage versus brand innovation on consumer purchase intent
- The influence of hyper-personalisation in the banking sector on client trust and loyalty towards the bank’s brand
Author: Kotze, Theunis Johannes
- A survey of gender differences in technophobia and in the adoption of high-technology consumer products
- Determinants of Super 14 rugby fan's team loyalty
- Predicting the overall perceived value of a leisure service : a survey of restaurant patrons in Pretoria
- Environmental scanning practices in South African top performing companies
- An experimental investigation of the relative effects of different forms of endorsement on brand trust
- The determinants of South African consumers’ online shopping satisfaction