Similar Items: Pharmaceutical companies and ambidexterity in base of the pyramid markets
- The nature of brand loyalty at the base of the pyramid
- Contrasting partnerships within the low income and traditional markets
- Considerations and implications of social media and the integration thereof in the sales and marketing process: a pharmaceutical perspective
- Risk mitigating behaviour amongst low income consumers a South African short term micro insurance study
- Competing in low-income markets using dynamic and adaptive market sensing capabilities
- The use and adoption of first-order retail banking products by the urban and peri-urban employed low-income populace of South Africa
Author: Birtch, Matthew
- An individual’s characteristics as a source of management innovation
- Private equity growth in emerging markets : a South African case study
- Aggressive transfer pricing as a means to increase multinationals'competitiveness
- The influence of firm size on income inequality
- Director dealings as an investment style : a portfolio time series approach
- Market-specific factors, cultural differences and emerging market firms : South African firms internationalising into sub-Saharan Africa