Similar Items: Measures driving the internationalisation and adoption of African luxury fashion brands
- The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands
- Exploring the role of consumer brands In shaping employer brand attractiveness
- The role of consumers' brand legitimacy perceptions in terms of their loyalty towards car brands
- Global versus local brands in South Africa: an empirical analysis of consumer perceptions
- Luxury value perceptions that drive South African female consumers' purchase intent for luxury exotic leather accesories
- The relationship between status- and conspicuous consumption in luxury brands in the South African emerging market
Author: Erasmus, Alet
- The role of strategic leadership on the effects of digitalisation and automation on employees’ psychological well-being and engagement in the workplace
- Implications of the World Health Organization (WHO) regulations concerning the sales of breast milk substitutes and country-specific indicators per the diamond location theory: A multi-country analysis
- The importance of trust, social support, and platform usage as drivers of social commerce for small businesses in South Africa
- South African consumers’ consciousness and concern about environmental and social issues in the local fashion industry when purchasing apparel
- Households’ review of their budgets to deal with the paradox of COVID-19 financial disruptions and increased health-related expenses: a mental accounting approach
- Pharmaceutical companies’ product pricing and entry mode strategies for emerging markets : a case study