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The Components of Marketing Capability : a framework and processes of knowledge integration for development
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The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception.
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The Panopticon, the State and Non-Profit Organisations in South Africa: A Systematic Review of Literature
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Socio-economic factors influencing marketing of non-timber forest products in tropical lowland rainforests of south-western Nigeria
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The influence of non-profit visual and verbal communication cues in cause-related marketing on consumer attitudes and intentions
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Analysis of Edible Snail (Archachatina margtnata) Marketing in Ibadan Metropolis, Oyo State, Nigeria
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Marketing in crisis : review of what skills brand manages in FMCG SA market deem essential and how the skills are effectively acquired
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Maize marketing strategies : the trade-off between risk and profit for a Mpumalanga maize farm
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Donor decision making in a non-profit religious organisation
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Essential management tasks performed by volunteers on management committees of non-profit organisations
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The influence of the 'marketing concept' on company performance
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Investigation of marketing accountability in South African organisations
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Responsive strategies adopted by non-profit organisations in recessionary times to ensure their financial sustainability
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Market and marketing information of Bodija plank market in Ibadan metropolis, Ibadan, Oyo State, Nigeria
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Scholarly pursuit of marketing as a phenomenon and marketing phenomena
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Marketing System of Non-Timber Forest Products:-The Case of Palmyra Palm in North-Eastern Nigeria
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Highly organised direct farmers market: analysis of forms, characteristics, operations and women involvement in Japan
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If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
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Effects of content marketing on attitude formation in the South African energy drink market
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The effect of responsible tourism management practices on business performance in an emerging market
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An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa
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Open skies for Africa, a principled approach to the implementation of the Single African Air Transport Market (SAATM)
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Understanding the role of emotion in viral marketing
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Volunteer experiences in a non-profit organisation
