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Channels - The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions :: FRELIP Discovery
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The Impact of Advertising Credibility on the Consumer’s Purchase Decision (Exploratory Research on the Opinions of a Sample of Customers of Electronic Devices Companies in Karbala)
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Migrant labour in Kerala’s trawl fishing through a masculinities lens
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CONSUMER PERCEPTION OF SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH AGENDA
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Sailing between masculinity, risk and health among offshore fishers in Sinaloa, Mexico
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Exposing multiple masculinities across hierarchies and performance and experience of risk-taking on-board tuna longlining vessels in the Western and Central Pacific
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BIBLIOMETRIC ANALYSIS OF PUBLICATIONS IN THE FIELD OF ARTIFICIAL INTELLIGENCE AND CONSUMER BEHAVIOR
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Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age
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Investigating the mediation role of green advertising and government support: Does it take two to tango?
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The role of AI-driven chatbots in enhancing sustainable customer service: a survey-based study on consumer perceptions
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Agility and Organizational Transformation in Post-Merger Contexts: A Qualitative Process Study
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MIND THE GAP: A CASE STUDY OF TURKISH AIRLINES ON ALIGNING SUSTAINABLITY INITIATIVES WITH CONSUMER EXPECTATIONS
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PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY
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THE IMPACT OF E-CRM APPLICATIONS ON CONSUMER PURCHASING BEHAVIOR: STUDY CASE TRENDYOL IN ANKARA, TURKIYE
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A Qualitative Study of Midwives’ Experiences in the Provision of Respectful Maternity Care During Childbirth in Accra Metropolitan, Ghana
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The Evolution of Medicine Prices in Romania – An Analysis on the Consumer Price Index as Against December Using Jdemetra+ 2.2.4
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A QUALITATIVE RESEARCH TO EXPLORE BEHAVIORS RELATED TO THE DARK SIDE OF LEADERSHIP
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Digital Business & Consumer Insights on Emerging Social Media Platforms
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Classification of Consumer Preferences Using EEG Signals: A Machine Learning Approach in Neuromarketing Context
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Romanian consumers and ethical choices: exploring attitudes, actions, barriers and demographic disparities
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Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework
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Customer Lifetime Value (CLV): A Qualitative Study from India on how Satisfaction, Relationships, Loyalty and WOM (Word-of-Mouth) Shape CLV
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Intentions to consume dietary supplements among Gen Y: extended planned behaviour model
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Do Perceptions of Digital Technology Advances Affect Knowledge-Hiding Behavior? A Study in the United States
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West Flagler and the Future of Sports Betting: Navigating Tribal Sovereignty and the Need for Consumer Protection in a Growing Market