Similar Items: Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill
- Contingent influences of innovation characteristics and firm capabilities on early-mover advantage: A conceptual framework for high-tech environments
- Privacy and security in mobile technology: A bibliometric analysis for marketing strategies
- If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
- Effect of country characteristics and exogenous shocks on philanthropic impact: Opportunities for marketing strategy influence for nonprofits
- Save our ship: Marketing in turbulent seas
- A more aspirational direction for the marketing discipline