Channels - Energy Intangibility and Ecological Concerns: What Strategies for Energy Suppliers in the Residential Market? :: FRELIP Discovery

Similar Items: Energy Intangibility and Ecological Concerns: What Strategies for Energy Suppliers in the Residential Market?

Quick Look
If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
Quick Look
Financial controlling in the energy sector in the Republic of Serbia
Quick Look
Privacy and security in mobile technology: A bibliometric analysis for marketing strategies
Quick Look
The Connect Framework: A Conceptual Proposal for Bridging Educational Transformation and Marketing Strategy
Quick Look
Proposed Marketing Strategy to Increase Pertamax Series Sales in Indonesia: An Integrated Rise Model
Quick Look
Effect of country characteristics and exogenous shocks on philanthropic impact: Opportunities for marketing strategy influence for nonprofits
Quick Look
Save our ship: Marketing in turbulent seas
Quick Look
A more aspirational direction for the marketing discipline
Quick Look
The concept of marketing and its mismatch with academic practice
Quick Look
How to save marketing: Let’s focus on the phenomenon
Quick Look
Marketing: A phenomenon of flourishing through care
Quick Look
What drives the willingness to travel? behavioral and psychological predictors among Generation Z
Quick Look
Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
Quick Look
Transformative consumer research in the new era of marketing: An introduction to the special issue
Quick Look
Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 17, No. 2
Quick Look
Untangling the market orientation and customer orientation continuum: Proposing independent conceptualizations
Quick Look
Beyond incrementalism: A regenerative learning model for sustainable marketing and service ecosystems
Quick Look
The Effect of Relationship Marketing on Customer Loyalty: The Case of Cooperative Bank of Oromia in Nekemte Town
Quick Look
Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
Quick Look
Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash
Quick Look
Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill
Quick Look
Sustainable provisioning systems: Extending Alderson’s transvection analysis to detect value loss, power asymmetry and underperforming markets
Quick Look
Towards sustainable organizations through purpose-driven and customer-centric strategies
Quick Look
Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students