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<title>Channels - Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice :: FRELIP Discovery
Channels Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
How to save marketing: Let’s focus on the phenomenon
Marketing: A phenomenon of flourishing through care
If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
Save our ship: Marketing in turbulent seas
A more aspirational direction for the marketing discipline
The concept of marketing and its mismatch with academic practice
Transformative consumer research in the new era of marketing: An introduction to the special issue
Privacy and security in mobile technology: A bibliometric analysis for marketing strategies
Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 17, No. 2
Untangling the market orientation and customer orientation continuum: Proposing independent conceptualizations
Beyond incrementalism: A regenerative learning model for sustainable marketing and service ecosystems
The Connect Framework: A Conceptual Proposal for Bridging Educational Transformation and Marketing Strategy
Energy Intangibility and Ecological Concerns: What Strategies for Energy Suppliers in the Residential Market?
Proposed Marketing Strategy to Increase Pertamax Series Sales in Indonesia: An Integrated Rise Model
The Effect of Relationship Marketing on Customer Loyalty: The Case of Cooperative Bank of Oromia in Nekemte Town
Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
Effect of country characteristics and exogenous shocks on philanthropic impact: Opportunities for marketing strategy influence for nonprofits
Digital Greenwashing in the Age of Sustainability Marketing: A Meta-Analysis of Consumer Perception, Detection, and Backlash
Securing early-mover advantage in technology markets: Insights from the field on the contingent influence of organizational will and skill
Sustainable provisioning systems: Extending Alderson’s transvection analysis to detect value loss, power asymmetry and underperforming markets
Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students
From satisfaction to sustainability: A conceptual introduction to sustainable consumer well-being
Market and marketing information of Bodija plank market in Ibadan metropolis, Ibadan, Oyo State, Nigeria
PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY
