Similar Items: Purpose in practice: An interview with Katrin Pucknat, chief marketing officer, RESMED
- From purpose statements to purpose systems: Research opportunities on eudaimonic well-being for consumers and employees
- The concept of marketing and its mismatch with academic practice
- Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
- If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
- What is marketing? Three defining properties
- Save our ship: Marketing in turbulent seas