Similar Items: The concept of marketing and its mismatch with academic practice
- Purpose in practice: An interview with Katrin Pucknat, chief marketing officer, RESMED
- Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
- If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
- Creativity-Driven Innovation for Heritage Breed Conservation: Concept Development Using SCAMPER and Brainwriting
- What is marketing? Three defining properties
- Exploring the Role and Competencies of Project Leaders in Academic Research: Insights from Algeria