Similar Items: Save our ship: Marketing in turbulent seas
- How to save marketing: Let’s focus on the phenomenon
- What should be fixed in something that isn’t broken: A commentary on “How to save marketing ...”
- Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
- If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
- What is marketing? Three defining properties
- A more aspirational direction for the marketing discipline