Similar Items: Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
- How to save marketing: Let’s focus on the phenomenon
- Marketing: A phenomenon of flourishing through care
- If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
- What should be fixed in something that isn’t broken: A commentary on “How to save marketing ...”
- Save our ship: Marketing in turbulent seas
- What is marketing? Three defining properties