Similar Items: Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective
- Case Study of Emotion-Based Charitable Foundation Communication: Consumer Evaluation of Emotional Content Used in Digital Communication
- The Usage of Emotional Content in Digital Communication: The Case of Lithuanian Charitable Foundation
- Emotional Content in Charitable Foundations’ Communication on Social Media: A Case Study Approach
- The Role of Professor Personal Branding in Fostering Student Advocacy
- From Origins to Outcomes: A Critical Analysis of Ethiopia’s Tourism Branding Strategy, Structural Constraints, and Strategic Pathways
- Social media influencers and green buying behavior in emerging market FMCG sectors: Mediating role of brand equity and moderating effects of age and culture among university students