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The Impact of Advertising Credibility on the Consumer’s Purchase Decision (Exploratory Research on the Opinions of a Sample of Customers of Electronic Devices Companies in Karbala)
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CONSUMER PERCEPTION OF SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH AGENDA
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Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age
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Investigating the mediation role of green advertising and government support: Does it take two to tango?
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BIBLIOMETRIC ANALYSIS OF PUBLICATIONS IN THE FIELD OF ARTIFICIAL INTELLIGENCE AND CONSUMER BEHAVIOR
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MIND THE GAP: A CASE STUDY OF TURKISH AIRLINES ON ALIGNING SUSTAINABLITY INITIATIVES WITH CONSUMER EXPECTATIONS
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PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY
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A Qualitative Study of Midwives’ Experiences in the Provision of Respectful Maternity Care During Childbirth in Accra Metropolitan, Ghana
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A QUALITATIVE RESEARCH TO EXPLORE BEHAVIORS RELATED TO THE DARK SIDE OF LEADERSHIP
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THE IMPACT OF E-CRM APPLICATIONS ON CONSUMER PURCHASING BEHAVIOR: STUDY CASE TRENDYOL IN ANKARA, TURKIYE
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Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework
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Intentions to consume dietary supplements among Gen Y: extended planned behaviour model
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West Flagler and the Future of Sports Betting: Navigating Tribal Sovereignty and the Need for Consumer Protection in a Growing Market
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Consumer Practices at the Junction of the Digital Era and COVID 19 in Ali Mendjeli New Town, Constantine, Algeria
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The antecedents and consequences of sustainable involvement towards fair trade products: moderating effect of perceived consumer effectiveness
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THE IMPACT OF PERCEIVED CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER LOYALTY: USING CORPORATE IMAGE AND CUSTOMER TRUST AS MEDIATORS
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Applying Means–End Chain Theory to Online Buying and Understanding Consumers' Motivation to Disclose Private Information
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THE MEDIATING ROLE OF PERCEIVED RISK IN THE RELATIONSHIP BETWEEN CONSUMERS’ ARTIFICIAL INTELLIGENCE ANXIETY AND THEIR ONLINE PURCHASE INTENTION
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Modeling the Consumer Transition from Cash to Digital Payments and Its Implications for Financial System Efficiency, Transparency, and Inclusion
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CLUSTERING BASED BIBLIOMETRIC ANALYSIS OF THE BUSINESS PERFORMANCE CONCEPT
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Crossed Wires: How Current Federal Laws and Regulations Are Inadequate at Protecting Consumers from Sophisticated Wire Fraud Schemes
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Digital Marketing Strategies to Meet Digital Consumers’ Behavior in the New Era: Challenges, Path, and Interventions to Navigate the Technological and Social Turbulence
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MODELING THE RELATIONSHIP BETWEEN GDP GROWTH RATE AND CONSUMER PRICE INDEX CHANGE RATES USING TUNED MACHINE LEARNING REGRESSORS
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A FIELD STUDY ON THE MEDIATING ROLE OF ARTIFICIAL INTELLIGENCE ANXIETY IN THE RELATIONSHIP BETWEEN EMPLOYEES' PERCEPTION OF JOB SECURITY AND TURNOVER INTENTION
