Channels The Impact of Advertising Credibility on the Consumer’s Purchase Decision (Exploratory Research on the Opinions of a Sample of Customers of Electronic Devices Companies in Karbala)
The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions
THE IMPACT OF E-CRM APPLICATIONS ON CONSUMER PURCHASING BEHAVIOR: STUDY CASE TRENDYOL IN ANKARA, TURKIYE
THE MEDIATING ROLE OF PERCEIVED RISK IN THE RELATIONSHIP BETWEEN CONSUMERS’ ARTIFICIAL INTELLIGENCE ANXIETY AND THEIR ONLINE PURCHASE INTENTION
THE IMPACT OF PERCEIVED CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER LOYALTY: USING CORPORATE IMAGE AND CUSTOMER TRUST AS MEDIATORS
Hedonic motivation and online purchase intention: the moderating role of gender
Investigating the mediation role of green advertising and government support: Does it take two to tango?
Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age
Structuring customer experience in B2B services
FINITE SAMPLE DISTRIBUTIONS OF RISK-RETURN RATIOS
Evaluation of Mobile Applications in Digitalized Banking Services from The Perspective of Customer Satisfaction
Implementation of Total Quality Management to Improve Operational Efficiency and Customer Satisfaction in Lebanese Industries
Measuring Impulse buying behavior through Customer Satisfaction – A Retailer Perspective in FMCG sector
BIBLIOMETRIC ANALYSIS OF PUBLICATIONS IN THE FIELD OF ARTIFICIAL INTELLIGENCE AND CONSUMER BEHAVIOR
THE EFFECT OF PERCEIVED SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION ON BEHAVIORAL INTENTION IN BRANCHES OF A COFFEE BRAND
The Impact of Financial Technology on the Quality of Islamic Banking Services from Customers’ Perspective: A Case Study of Jordan Islamic Bank
CONSUMER PERCEPTION OF SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH AGENDA
The Effect of Organisational Power on Structural Empowerment and Awareness of Ability Levels Among a Sample of Nurses
Cybersecurity Governance and Bank Performance in Tunisia: An Exploratory Mixed-Methods Analysis of ISO/IEC 27001 Certification
Unlocking the Power of Gamification for Customer Engagement: A Review and Research Agenda by Panwar, D., Bohara, S., Chaudhary, S.S., Bhargava, A., & Rani, S.
Intentions to consume dietary supplements among Gen Y: extended planned behaviour model
From Browsing to Buying: Analyzing Preferences of Females and Males in Non-Luxury Online Apparel Shopping in Croatia – An Exploratory Analysis
MIND THE GAP: A CASE STUDY OF TURKISH AIRLINES ON ALIGNING SUSTAINABLITY INITIATIVES WITH CONSUMER EXPECTATIONS
AI-BASED PERSONALIZATION AND CONSUMER TRUST: A CONCEPTUAL FRAMEWORK FOR UNDERSTANDING THE PERSONALIZATION–PRIVACY PARADOX
The antecedents and consequences of sustainable involvement towards fair trade products: moderating effect of perceived consumer effectiveness
