Channels The Impact of Advertising Credibility on the Consumer’s Purchase Decision (Exploratory Research on the Opinions of a Sample of Customers of Electronic Devices Companies in Karbala)
The Analysis of Masculinity in Advertising: A Qualitative Study Based on Consumer Perceptions
THE IMPACT OF E-CRM APPLICATIONS ON CONSUMER PURCHASING BEHAVIOR: STUDY CASE TRENDYOL IN ANKARA, TURKIYE
THE MEDIATING ROLE OF PERCEIVED RISK IN THE RELATIONSHIP BETWEEN CONSUMERS’ ARTIFICIAL INTELLIGENCE ANXIETY AND THEIR ONLINE PURCHASE INTENTION
THE IMPACT OF PERCEIVED CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER LOYALTY: USING CORPORATE IMAGE AND CUSTOMER TRUST AS MEDIATORS
Bibliometric Insights into TV Advertising Research: Trends, Challenges, and Continued Relevance in the Digital Age
Investigating the mediation role of green advertising and government support: Does it take two to tango?
Structuring customer experience in B2B services
FINITE SAMPLE DISTRIBUTIONS OF RISK-RETURN RATIOS
Evaluation of Mobile Applications in Digitalized Banking Services from The Perspective of Customer Satisfaction
Implementation of Total Quality Management to Improve Operational Efficiency and Customer Satisfaction in Lebanese Industries
BIBLIOMETRIC ANALYSIS OF PUBLICATIONS IN THE FIELD OF ARTIFICIAL INTELLIGENCE AND CONSUMER BEHAVIOR
THE EFFECT OF PERCEIVED SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION ON BEHAVIORAL INTENTION IN BRANCHES OF A COFFEE BRAND
The Effect of Organisational Power on Structural Empowerment and Awareness of Ability Levels Among a Sample of Nurses
The Impact of Financial Technology on the Quality of Islamic Banking Services from Customers’ Perspective: A Case Study of Jordan Islamic Bank
CONSUMER PERCEPTION OF SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW AND FUTURE RESEARCH AGENDA
Unlocking the Power of Gamification for Customer Engagement: A Review and Research Agenda by Panwar, D., Bohara, S., Chaudhary, S.S., Bhargava, A., & Rani, S.
Intentions to consume dietary supplements among Gen Y: extended planned behaviour model
MIND THE GAP: A CASE STUDY OF TURKISH AIRLINES ON ALIGNING SUSTAINABLITY INITIATIVES WITH CONSUMER EXPECTATIONS
From Browsing to Buying: Analyzing Preferences of Females and Males in Non-Luxury Online Apparel Shopping in Croatia – An Exploratory Analysis
Consumer Practices at the Junction of the Digital Era and COVID 19 in Ali Mendjeli New Town, Constantine, Algeria
The antecedents and consequences of sustainable involvement towards fair trade products: moderating effect of perceived consumer effectiveness
PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY
Applying Means–End Chain Theory to Online Buying and Understanding Consumers' Motivation to Disclose Private Information
Modeling the Consumer Transition from Cash to Digital Payments and Its Implications for Financial System Efficiency, Transparency, and Inclusion
