Channels THE MEDIATING ROLE OF PERCEIVED RISK IN THE RELATIONSHIP BETWEEN CONSUMERS’ ARTIFICIAL INTELLIGENCE ANXIETY AND THEIR ONLINE PURCHASE INTENTION
A FIELD STUDY ON THE MEDIATING ROLE OF ARTIFICIAL INTELLIGENCE ANXIETY IN THE RELATIONSHIP BETWEEN EMPLOYEES' PERCEPTION OF JOB SECURITY AND TURNOVER INTENTION
Hedonic motivation and online purchase intention: the moderating role of gender
The consumer-perceived risk associated with the intention to purchase online
BIBLIOMETRIC ANALYSIS OF PUBLICATIONS IN THE FIELD OF ARTIFICIAL INTELLIGENCE AND CONSUMER BEHAVIOR
THE IMPACT OF PERCEIVED CORPORATE SOCIAL RESPONSIBILITY ON CONSUMER LOYALTY: USING CORPORATE IMAGE AND CUSTOMER TRUST AS MEDIATORS
Perceived usefulness, ease of use, risk, and trust: Explaining BNPL user recommendation intention through behavioural models
THE IMPACT OF E-CRM APPLICATIONS ON CONSUMER PURCHASING BEHAVIOR: STUDY CASE TRENDYOL IN ANKARA, TURKIYE
THE EFFECT OF PERCEIVED SERVICE QUALITY, PERCEIVED VALUE AND CUSTOMER SATISFACTION ON BEHAVIORAL INTENTION IN BRANCHES OF A COFFEE BRAND
Intentions to consume dietary supplements among Gen Y: extended planned behaviour model
The Impact of Advertising Credibility on the Consumer’s Purchase Decision (Exploratory Research on the Opinions of a Sample of Customers of Electronic Devices Companies in Karbala)
THE ROLE OF PERCEIVED EASE OF USE AND PERCEIVED RISK TOWARDS E-COMMERCE PAYLATER ADOPTION IN INDONESIA
The antecedents and consequences of sustainable involvement towards fair trade products: moderating effect of perceived consumer effectiveness
Applying Means–End Chain Theory to Online Buying and Understanding Consumers' Motivation to Disclose Private Information
Artificial Intelligence and Digital Leadership: Mapping Research Trends and Thematic Patterns
The Role of Artificial Intelligence in Bridging the Negative Effects of an Aging Workforce on Productivity
THE INFLUENCE OF GENERATIVE ARTIFICIAL INTELLIGENCE ON FINANCIAL MARKET VOLATILITY, LIQUIDITY, AND PREDICTABILITY
PHENOMENON MARKETING: A STUDY OF THE RELATIONSHIP BETWEEN PARASOCIAL INTERACTION, PSYCHOLOGICAL WELL-BEING AND CONSUMER LOYALTY
An examination of mediating mechanisms in the relationship between intellectual capital, good corporate governance, and firm performance
On the current state of combining human and artificial intelligence for strategic organizational decision making
Determining how application type moderates Gen Z consumers' intentions to switch to paid mobile services: A study of the Push-Pull-Mooring Framework
EVALUATION OF THE TRANSFORMATION CRITERIA OF ACCOUNTING EDUCATION IN THE AGE OF ARTIFICIAL INTELLIGENCE USING THE AHP METHOD.
How Green Creativity Acts as a Mediator between the Intention of Female Entrepreneurship and Career Sustainability: A Research Conducted within the Context of Small and Medium-Sized Enterprises in Pakistan
Investigating Effective Factors in Application of the Artificial Intelligence in Iran's Food Industry and its Effects on Employment
Artificial Intelligence in Healthcare Systems: Strategic Applications for Budget Management, Resource Allocation and Workflow Optimization
