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Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions
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Poisoning the Well: Negative Political Advertising and the Shaping of Voter Perception in Nigeria's 2023 Election
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The Mental Health Benefits of Dramatised Advertisements
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Utilising Advocacy Advertising to Combat Child Labour in Nigeria
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The Persuasion Paradox: Religious Advertising and the Primacy of Relational Evangelism in Abeokuta
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Does Sex Still Sell? A Nigerian Perspective on Advertising Appeals
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Content Marketing as an Advertising Strategy: An Analysis of Brand Awareness and Audience Relationships at Apple
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Beyond the Jingle: A Thematic Analysis of Creative Persuasion in Nigerian Telecommunications Advertising
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Facebook Advertising and Consumer Behaviour: A Study of Yuorit Yoghurt in Jos South, Nigeria
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The Power of Persuasion: How Advertising and Brand Image Drive Consumer Purchases in Nigeria's Fuel Market
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The Role of Smart Materials in Future Architecture: Self-Healing, Adaptive, and Sustainable Innovation
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Ensuring Digital Equity in Smart City Initiatives: Participatory Models for Pro-Poor Urban Planning in Nigeria
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Knowledge and Use of Consumer Protection Act among Social Media Users in Ebonyi State, Nigeria
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Hybrid Data Compression and Zonal-Based Green Algorithm: Towards User Battery Power Conservation in Device-To-Device Communication
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Beyond Degrees: Analysis of Skills-Based versus Credential-Based Hiring on Employee Performance and Internal Mobility
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Influence of Government Media Regulations on Audience Perception of News Credibility in Nigeria
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The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials
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The Impact of Leadership and Rewards on Project Management Success, Mediated by Employee Perception and Team Cohesion
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The Fourth Industrial Revolution and Women in Zimbabwe
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Value creation in the 4IR
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Education, ICT, Teleconferencing, Networking and E-Learning
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“Women, Gender, and Financial Inclusion”
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On the Failed State, Artificial Arguments, and Artificial Intelligence
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Digitalising Public Administration for Sustainable Development