-
Beyond the Product: How Storytelling Advertisements Shape Consumer Perception and Purchase Decisions
-
Using Blockchain Technology to Curb Voter Fraud in Nigeria
-
Framing Political Persuasion: Discourse Analysis of Peter Obi’s 2023 Presidential Campaign Messages on YouTube
-
The Perception and Reactions to Unsolicited Advertisements in Select Mobile Apps among Southeast, Nigeria Smart Phone Users
-
The Mental Health Benefits of Dramatised Advertisements
-
Utilising Advocacy Advertising to Combat Child Labour in Nigeria
-
The Persuasion Paradox: Religious Advertising and the Primacy of Relational Evangelism in Abeokuta
-
Does Sex Still Sell? A Nigerian Perspective on Advertising Appeals
-
Content Marketing as an Advertising Strategy: An Analysis of Brand Awareness and Audience Relationships at Apple
-
Beyond the Jingle: A Thematic Analysis of Creative Persuasion in Nigerian Telecommunications Advertising
-
Facebook Advertising and Consumer Behaviour: A Study of Yuorit Yoghurt in Jos South, Nigeria
-
The Power of Persuasion: How Advertising and Brand Image Drive Consumer Purchases in Nigeria's Fuel Market
-
Reconstructing the Engineering Student Culture by Promoting Student Wellness
-
Enhancing Seismic Resilience of Curved Bridges using Shape Memory Alloy with Rubber Bearings
-
Understanding Digital Rights in An Era of Digital Politics in Africa
-
The Digital Battlefield: Youth Cyberbullying and its Implications for Socio-Political Stability in Makurdi, Nigeria
-
Influence of Government Media Regulations on Audience Perception of News Credibility in Nigeria
-
The Social Cost of Stereotypes: Consumer Perception of Female Representation in Nigerian Television Commercials
-
The Impact of Leadership and Rewards on Project Management Success, Mediated by Employee Perception and Team Cohesion
-
The Fourth Industrial Revolution and Women in Zimbabwe
-
Value creation in the 4IR
-
Education, ICT, Teleconferencing, Networking and E-Learning
-
“Women, Gender, and Financial Inclusion”
-
On the Failed State, Artificial Arguments, and Artificial Intelligence