Similar Items: Effects of Integrated Marketing Communication Strategies on Selected Private Commercial Banks’ Performance through the Mediating Role of Brand Equity
- The impact of social media marketing dimensions and customer brand involvement on brand equity in South African banks
- Corrigendum: Antecedents of consumer-brand engagement: The mediating role of brand satisfaction
- Trends in Research on Strategic Communication, Strategic Integrated Communication, Personal Branding and Brand Advocacy in the Context of Higher Education
- TRANSACTION COSTS AND COMMERCIAL BANKS CREDIT BUSINESS IN TANZANIA
- Income Diversification, Credit Risk and Profitability of Ethiopian Commercial Banks
- Interest Rate Risk and Financial Performance of Commercial Banks in Kenya