-
Building green trust and green awareness: How Green Viral Communication and Green Advertising affect Generation Z's Green Purchase Intention
-
THE INFLUENCE OF AUTHENTICITY, CREDIBILITY AND CULTURAL RELATABILITY ON CONSUMER TRUST AND PURCHASING BEHAVIOUR
-
Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers
-
Green Purchasing Management and Competitive Advantage of Alcoholic Beverages Manufacturing Companies in Kenya
-
Dynamics of valence framework on adoption intention of financial derivatives in developing markets
-
Mobility and Sector-specific Effects of Changes in Multiple Sources of Deprivation in Cameroon
-
An ARDL-Inspired Conceptual Model: Analyzing the Short- and Long-Term Dynamics of AI, Big Data, and Trust in Marketing (2025-2030)
-
NAVIGATING ARTIFICIAL INTELLIGENCE PERSONALISATION AND CONSUMER PRIVACY IN DIGITAL MARKETING ACROSS SOUTH AFRICA AND GLOBAL CONTEXTS
-
DIGITAL FINANCIAL INNOVATION, POLICY FRAMEWORKS, AND SUSTAINABLE ENERGY TRANSITIONS: A CROSS-COUNTRY STUDY ON THE DETERMINANTS OF GREEN INVESTMENT IN EMERGING MARKETS
-
DETERMINANTS OF HOUSEHOLD PURCHASING DECISIONS AND EXPENDITURE ON POULTRY MEAT IN GWAGWALADA AREA COUNCIL, FEDERAL CAPITAL TERRITORY, NIGERIA
-
ASSET STRUCTURE, FINANCING DECISIONS, AND SCALE EFFECTS AS DETERMINANTS OF FIRM PERFORMANCE IN EMERGING MARKETS: INSIGHTS FROM NIGERIAN CONSUMER GOODS FIRMS
-
Bridging the entrepreneurial intention to behaviour gap using entrepreneurial role models
-
Green Spaces and Their Importance in Children's Lives in the City of Constantine
-
Key determinants of green construction finance uptake in Kenya
-
The relationship between workplace bullying and intention to leave: The mediating effect of psychological conditions
-
Spiritual employee engagement and work–life balance as predictors of turnover intentions in the agrochemical sector
-
Numerical assessment of economic crisis on consumers purchasing power in Nigeria
-
When job satisfaction is not enough: The role of organisational commitment and need fulfilment in shaping moonlighting intentions
-
Marine gastropods as potential sources of medicinal and nutraceutical compounds
-
The Impact Evaluation of Community Based Inclusive Development (CBID) Training: Outcomes of CBM India Trust Training
-
Digital transformation and relationship quality in automotive retail: Testing commitment-trust theory in hybrid service environments
-
Biogenic Nanoparticles and Green Nanocomposites as Sustainable Antimicrobial Strategies Against Bacteria, Fungi and Viruses
-
Innovating for growth: Green technology and ICT integration in G7 economies towards sustainability
-
Crisis of Trust and Military Takeovers in West Africa: Analyzing Factors and Citizen Reactions in Burkina Faso, Mali, and Niger
