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Building green trust and green awareness: How Green Viral Communication and Green Advertising affect Generation Z's Green Purchase Intention
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THE INFLUENCE OF AUTHENTICITY, CREDIBILITY AND CULTURAL RELATABILITY ON CONSUMER TRUST AND PURCHASING BEHAVIOUR
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Examining the influence of social media influencers on beauty product purchase intentions amongst South African consumers
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Green Purchasing Management and Competitive Advantage of Alcoholic Beverages Manufacturing Companies in Kenya
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Dynamics of valence framework on adoption intention of financial derivatives in developing markets
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Mobility and Sector-specific Effects of Changes in Multiple Sources of Deprivation in Cameroon
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An ARDL-Inspired Conceptual Model: Analyzing the Short- and Long-Term Dynamics of AI, Big Data, and Trust in Marketing (2025-2030)
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NAVIGATING ARTIFICIAL INTELLIGENCE PERSONALISATION AND CONSUMER PRIVACY IN DIGITAL MARKETING ACROSS SOUTH AFRICA AND GLOBAL CONTEXTS
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DIGITAL FINANCIAL INNOVATION, POLICY FRAMEWORKS, AND SUSTAINABLE ENERGY TRANSITIONS: A CROSS-COUNTRY STUDY ON THE DETERMINANTS OF GREEN INVESTMENT IN EMERGING MARKETS
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ASSET STRUCTURE, FINANCING DECISIONS, AND SCALE EFFECTS AS DETERMINANTS OF FIRM PERFORMANCE IN EMERGING MARKETS: INSIGHTS FROM NIGERIAN CONSUMER GOODS FIRMS
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Generation Z consumers’ attitude towards TikTok marketing: The role of social influence, perceived enjoyment, content relevance and digital burnout
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DETERMINANTS OF HOUSEHOLD PURCHASING DECISIONS AND EXPENDITURE ON POULTRY MEAT IN GWAGWALADA AREA COUNCIL, FEDERAL CAPITAL TERRITORY, NIGERIA
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Stepping ahead, entrepreneurial competencies in the transition from intention to action
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Bridging the entrepreneurial intention to behaviour gap using entrepreneurial role models
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Numerical assessment of economic crisis on consumers purchasing power in Nigeria
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Empowering Tomorrow's Entrepreneurs: The Impact of Financial Literacy on Entrepreneurial Intentions in Higher Education
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The relationship between workplace bullying and intention to leave: The mediating effect of psychological conditions
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Spiritual employee engagement and work–life balance as predictors of turnover intentions in the agrochemical sector
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Key determinants of green construction finance uptake in Kenya
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Green Spaces and Their Importance in Children's Lives in the City of Constantine
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When job satisfaction is not enough: The role of organisational commitment and need fulfilment in shaping moonlighting intentions
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Marine gastropods as potential sources of medicinal and nutraceutical compounds
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The Impact Evaluation of Community Based Inclusive Development (CBID) Training: Outcomes of CBM India Trust Training
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Digital transformation and relationship quality in automotive retail: Testing commitment-trust theory in hybrid service environments
