Similar Items: Scholarly pursuit of marketing as a phenomenon and marketing phenomena
- If marketing is a phenomenon of creating meaningfulness, what is meaningful marketing theory?
- Marketing: A phenomenon of flourishing through care
- How to save marketing: Let’s focus on the phenomenon
- Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice
- A more aspirational direction for the marketing discipline
- What is marketing? Three defining properties