Author: Van Rensburg, Antonie
Similar Items: An approach to improving marketing campaign effectiveness and customer experience using geospatial analytics
- Developing a collaboration network framework to facilitate geospatial data access and exchange in the context of National Geospatial Data Infrastructure (NGDI)
- Development and demonstration of a Customer Super-Profiling tool utilising data analytics for alternative targeting in marketing campaigns
- A multi-objective approach towards geospatial facility location
- An investigation of the use and sustainability of GRID3 infrastructure for social and sustainable development in Nigeria
- Geospatial capacity allocation framework of wind and solar renewable generation for optimal grid support
- The influence of cause-related marketing campaign structural elements on consumer intention, attitude and perception.