Ringas, A., & Botha, E. (2016). Evaluating an androgynous brand extension: The gender identity/ gendered brand relationship and influencing factors. School of Management Studies.
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Chicago Style (17th ed.) Citation
Ringas, Astrid, and Elsamari Botha. Evaluating an Androgynous Brand Extension: The Gender Identity/ Gendered Brand Relationship and Influencing Factors. School of Management Studies, 2016.
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MLA (9th ed.) Citation
Ringas, Astrid, and Elsamari Botha. Evaluating an Androgynous Brand Extension: The Gender Identity/ Gendered Brand Relationship and Influencing Factors. School of Management Studies, 2016.
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Warning: These citations may not always be 100% accurate.