Wouters, C., & Botha, E. (2016). The effect of negative user-generated content on consumer-based brand equity: Comparing brand loyal versus non-loyal customers in the luxury wine market. School of Management Studies.
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Chicago Style (17th ed.) Citation
Wouters, Claire, and Elsamari Botha. The Effect of Negative User-generated Content on Consumer-based Brand Equity: Comparing Brand Loyal Versus Non-loyal Customers in the Luxury Wine Market. School of Management Studies, 2016.
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MLA (9th ed.) Citation
Wouters, Claire, and Elsamari Botha. The Effect of Negative User-generated Content on Consumer-based Brand Equity: Comparing Brand Loyal Versus Non-loyal Customers in the Luxury Wine Market. School of Management Studies, 2016.
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Warning: These citations may not always be 100% accurate.