Weits, E., & Ferreira, C. (2026). The role of gamification in shaping the brand loyalty of Generation Z consumers. Graduate School of Business (GSB).
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Chicago Style (17th ed.) Citation
Weits, Elkin, and Caitlin Ferreira. The Role of Gamification in Shaping the Brand Loyalty of Generation Z Consumers. Graduate School of Business (GSB), 2026.
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MLA (9th ed.) Citation
Weits, Elkin, and Caitlin Ferreira. The Role of Gamification in Shaping the Brand Loyalty of Generation Z Consumers. Graduate School of Business (GSB), 2026.
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Warning: These citations may not always be 100% accurate.