Masemola, S., & Bundwini, N. (2026). Building brand equity in a stigmatised market: A cannabis industry case study. School of Management Studies.
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Chicago Style (17th ed.) Citation
Masemola, Sibongile, and Nqobile Bundwini. Building Brand Equity in a Stigmatised Market: A Cannabis Industry Case Study. School of Management Studies, 2026.
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MLA (9th ed.) Citation
Masemola, Sibongile, and Nqobile Bundwini. Building Brand Equity in a Stigmatised Market: A Cannabis Industry Case Study. School of Management Studies, 2026.
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Warning: These citations may not always be 100% accurate.