Chipp, K. (2025). The influence of brand heritage versus brand innovation on consumer purchase intent. University of Pretoria.
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Chicago Style (17th ed.) Citation
Chipp, Kerry. The Influence of Brand Heritage Versus Brand Innovation on Consumer Purchase Intent. University of Pretoria, 2025.
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MLA (9th ed.) Citation
Chipp, Kerry. The Influence of Brand Heritage Versus Brand Innovation on Consumer Purchase Intent. University of Pretoria, 2025.
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Warning: These citations may not always be 100% accurate.