Chipp, K. (2025). Value creation along the customer journey at direct and indirect firm-contact touchpoints. University of Pretoria.
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Chicago Style (17th ed.) Citation
Chipp, Kerry. Value Creation Along the Customer Journey at Direct and Indirect Firm-contact Touchpoints. University of Pretoria, 2025.
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MLA (9th ed.) Citation
Chipp, Kerry. Value Creation Along the Customer Journey at Direct and Indirect Firm-contact Touchpoints. University of Pretoria, 2025.
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Warning: These citations may not always be 100% accurate.