Weilbach, L. (2026). A framework to understand the role of generative AI to enhance customer experience and personalisation in marketing. University of Pretoria.
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Chicago Style (17th ed.) Citation
Weilbach, Lizette. A Framework to Understand the Role of Generative AI to Enhance Customer Experience and Personalisation in Marketing. University of Pretoria, 2026.
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MLA (9th ed.) Citation
Weilbach, Lizette. A Framework to Understand the Role of Generative AI to Enhance Customer Experience and Personalisation in Marketing. University of Pretoria, 2026.
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Warning: These citations may not always be 100% accurate.