Du Plessis, P. (2013). An investigation of the product life cycle concept as an instrument in marketing decision-making for selected small organisations in Africa. University of Pretoria.
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Chicago Style (17th ed.) Citation
Du Plessis, P.J. An Investigation of the Product Life Cycle Concept as an Instrument in Marketing Decision-making for Selected Small Organisations in Africa. University of Pretoria, 2013.
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MLA (9th ed.) Citation
Du Plessis, P.J. An Investigation of the Product Life Cycle Concept as an Instrument in Marketing Decision-making for Selected Small Organisations in Africa. University of Pretoria, 2013.
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Warning: These citations may not always be 100% accurate.