Price, G. (2013). Managers’ less favourable attitude towards bottom of the pyramid (BOP) customers. University of Pretoria.
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Chicago Style (17th ed.) Citation
Price, Gavin. Managers’ Less Favourable Attitude Towards Bottom of the Pyramid (BOP) Customers. University of Pretoria, 2013.
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MLA (9th ed.) Citation
Price, Gavin. Managers’ Less Favourable Attitude Towards Bottom of the Pyramid (BOP) Customers. University of Pretoria, 2013.
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Warning: These citations may not always be 100% accurate.