Chipp, K. (2020). Switching costs and alternatives’ attractiveness as moderators in the relationship between customer engagement and switching intentions. University of Pretoria.
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Chicago Style (17th ed.) Citation
Chipp, Kerry. Switching Costs and Alternatives’ Attractiveness as Moderators in the Relationship Between Customer Engagement and Switching Intentions. University of Pretoria, 2020.
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MLA (9th ed.) Citation
Chipp, Kerry. Switching Costs and Alternatives’ Attractiveness as Moderators in the Relationship Between Customer Engagement and Switching Intentions. University of Pretoria, 2020.
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Warning: These citations may not always be 100% accurate.