Van Loggerenberg, M. J. C., & Enslin, C. (2017). The strategic value of authentic narrative in branded entertainment. Stellenbosch : Stellenbosch University.
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Chicago Style (17th ed.) Citation
Van Loggerenberg, Marthinus Johannes Coetzee, and Carla Enslin. The Strategic Value of Authentic Narrative in Branded Entertainment. Stellenbosch : Stellenbosch University, 2017.
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MLA (9th ed.) Citation
Van Loggerenberg, Marthinus Johannes Coetzee, and Carla Enslin. The Strategic Value of Authentic Narrative in Branded Entertainment. Stellenbosch : Stellenbosch University, 2017.
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Warning: These citations may not always be 100% accurate.