Walters, M., & Bekker, J. (2018). Development and demonstration of a Customer Super-Profiling tool utilising data analytics for alternative targeting in marketing campaigns. Stellenbosch : Stellenbosch University.
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Chicago Style (17th ed.) Citation
Walters, Marisa, and James Bekker. Development and Demonstration of a Customer Super-Profiling Tool Utilising Data Analytics for Alternative Targeting in Marketing Campaigns. Stellenbosch : Stellenbosch University, 2018.
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MLA (9th ed.) Citation
Walters, Marisa, and James Bekker. Development and Demonstration of a Customer Super-Profiling Tool Utilising Data Analytics for Alternative Targeting in Marketing Campaigns. Stellenbosch : Stellenbosch University, 2018.
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Warning: These citations may not always be 100% accurate.