In-Albon, L. M., & Human-Van Eck, D. (2026). Exploring artificial intelligence in marketing: A South African perspective of adoption, usage and motivational drivers. Stellenbosch : Stellenbosch University.
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Chicago Style (17th ed.) Citation
In-Albon, Livia Maria, and Debbie Human-Van Eck. Exploring Artificial Intelligence in Marketing: A South African Perspective of Adoption, Usage and Motivational Drivers. Stellenbosch : Stellenbosch University, 2026.
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MLA (9th ed.) Citation
In-Albon, Livia Maria, and Debbie Human-Van Eck. Exploring Artificial Intelligence in Marketing: A South African Perspective of Adoption, Usage and Motivational Drivers. Stellenbosch : Stellenbosch University, 2026.
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Warning: These citations may not always be 100% accurate.