Schmidt, A., & Gerber, C. (2012). Measuring marketing productivity: Linking marketing expenditure to sales. Stellenbosch : Stellenbosch University.
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Chicago Style (17th ed.) Citation
Schmidt, Adelia, and Charlene Gerber. Measuring Marketing Productivity: Linking Marketing Expenditure to Sales. Stellenbosch : Stellenbosch University, 2012.
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MLA (9th ed.) Citation
Schmidt, Adelia, and Charlene Gerber. Measuring Marketing Productivity: Linking Marketing Expenditure to Sales. Stellenbosch : Stellenbosch University, 2012.
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Warning: These citations may not always be 100% accurate.