De Villiers, E. N., & Smit, M. (2012). The effect of the level of fear appeal on attitude towards advertising and behavioural intention. Stellenbosch : Stellenbosch University.
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Chicago Style (17th ed.) Citation
De Villiers, Elizabeth Nicolette, and Marlize Smit. The Effect of the Level of Fear Appeal on Attitude Towards Advertising and Behavioural Intention. Stellenbosch : Stellenbosch University, 2012.
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MLA (9th ed.) Citation
De Villiers, Elizabeth Nicolette, and Marlize Smit. The Effect of the Level of Fear Appeal on Attitude Towards Advertising and Behavioural Intention. Stellenbosch : Stellenbosch University, 2012.
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Warning: These citations may not always be 100% accurate.