Berhane Ogbamichael, H., & Botha, D. F. (2012). The alignment of customer relationship management (CRM) strategies with overall organizational forces and strategies. Stellenbosch : Stellenbosch University.
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Chicago Style (17th ed.) Citation
Berhane Ogbamichael, Hermon, and Daniel F. Botha. The Alignment of Customer Relationship Management (CRM) Strategies with Overall Organizational Forces and Strategies. Stellenbosch : Stellenbosch University, 2012.
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MLA (9th ed.) Citation
Berhane Ogbamichael, Hermon, and Daniel F. Botha. The Alignment of Customer Relationship Management (CRM) Strategies with Overall Organizational Forces and Strategies. Stellenbosch : Stellenbosch University, 2012.
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Warning: These citations may not always be 100% accurate.