Venter, G. H. C., & Terblanche, N. S. (2012). The application of new product development principles in the pharmaceutical industry: A comparative study of marketing practitioners' perceptions. Stellenbosch : Stellenbosch University.
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Chicago Style (17th ed.) Citation
Venter, Gertruida Helena Christina, and N. S. Terblanche. The Application of New Product Development Principles in the Pharmaceutical Industry: A Comparative Study of Marketing Practitioners' Perceptions. Stellenbosch : Stellenbosch University, 2012.
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MLA (9th ed.) Citation
Venter, Gertruida Helena Christina, and N. S. Terblanche. The Application of New Product Development Principles in the Pharmaceutical Industry: A Comparative Study of Marketing Practitioners' Perceptions. Stellenbosch : Stellenbosch University, 2012.
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Warning: These citations may not always be 100% accurate.