Van Huyssteen, L., & Terblanche-Smit, M. (2010). Fear-based advertising appeals: Assessing execution styles of social marketing campaigns. Stellenbosch : University of Stellenbosch.
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Chicago Style (17th ed.) Citation
Van Huyssteen, Lucea, and M. Terblanche-Smit. Fear-based Advertising Appeals: Assessing Execution Styles of Social Marketing Campaigns. Stellenbosch : University of Stellenbosch, 2010.
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MLA (9th ed.) Citation
Van Huyssteen, Lucea, and M. Terblanche-Smit. Fear-based Advertising Appeals: Assessing Execution Styles of Social Marketing Campaigns. Stellenbosch : University of Stellenbosch, 2010.
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Warning: These citations may not always be 100% accurate.