(2026). Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia. Studies in Media and Communication.
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Chicago Style (17th ed.) Citation
"Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia."
Studies in Media and Communication 2026.
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MLA (9th ed.) Citation
"Modeling the Effects of Digital Gamification on Brand Attractiveness and Churn Reduction: Evidence from Millennials in Malaysia."
Studies in Media and Communication, 2026.
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Warning: These citations may not always be 100% accurate.