(2025). Brand communications with self-directed negative messages: A conceptual framework and research agenda. AMS Review.
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Chicago Style (17th ed.) Citation
"Brand Communications with Self-directed Negative Messages: A Conceptual Framework and Research Agenda."
AMS Review 2025.
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MLA (9th ed.) Citation
"Brand Communications with Self-directed Negative Messages: A Conceptual Framework and Research Agenda."
AMS Review, 2025.
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Warning: These citations may not always be 100% accurate.