(2025). Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale. Marketing of Scientific and Research Organizations.
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Chicago Style (17th ed.) Citation
"Stevens’ Measurement Scales in Marketing Research – A Continuation of Discussion on Whether Researchers Can Ignore the Likert Scale’s Limitations as an Ordinal Scale."
Marketing of Scientific and Research Organizations 2025.
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MLA (9th ed.) Citation
"Stevens’ Measurement Scales in Marketing Research – A Continuation of Discussion on Whether Researchers Can Ignore the Likert Scale’s Limitations as an Ordinal Scale."
Marketing of Scientific and Research Organizations, 2025.
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Warning: These citations may not always be 100% accurate.