(2026). Invited Commentary on Grönroos’ article: How to save marketing: let’s focus on the phenomenon. Marketing as being and doing: Re-grounding the phenomenon in social practice. AMS Review.
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Chicago Style (17th ed.) Citation
"Invited Commentary on Grönroos’ Article: How to Save Marketing: Let’s Focus on the Phenomenon. Marketing as Being and Doing: Re-grounding the Phenomenon in Social Practice."
AMS Review 2026.
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MLA (9th ed.) Citation
"Invited Commentary on Grönroos’ Article: How to Save Marketing: Let’s Focus on the Phenomenon. Marketing as Being and Doing: Re-grounding the Phenomenon in Social Practice."
AMS Review, 2026.
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Warning: These citations may not always be 100% accurate.